GenAI-Driven Attacks Require Changes to Application and Data Security Practices and User Monitoring End-user spending on security and risk management (SRM) in India is forecast to total $2.9 billion in 2024, an increase of 12.4% from 2023, according to a new forecast from Gartner, Inc. Indian organizations will continue to increase their security spending through 2024 due to legacy IT modernization using cloud technology, industry demand for digital platforms, updated regulatory environment, and continuous remote/hybrid work. “In 2024, chief information and security officers (CISOs) in India will prioritize their spending on SRM to improve organizational resilience and compliance,” said Shailendra Upadhyay , Sr Principal at Gartner. “With the introduction of stringent government measures mandating security breach reporting and digital data protection , CISOs are facing heightened responsibility in safeguarding critical assets against evolving cyber threats.” Gartner a...
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Published on Thursday, 07 June 2012 15:35
Indoor location is perfectly positioned to save the retail industry’s burning platform - bricks and mortar. Major American retail brands will launch indoor location technologies over the next two years to enhance customer analytics, store optimisation, proximity advertising and customer relationship management, according to ABI Research.
Competition is strong, with over 30 big name IC vendors, start-ups, carriers, handset OEMs and infrastructure providers, all fighting to win this space. While Google and other industry giants loom large, retailers will want to maintain control of in-store data, advertising, and CRM, the analyst firm adds. As a result, start-ups and infrastructure providers will see significant success.
Carriers will also have a role to play, particularly with the onset of small cells. Competition is emerging between handset-based and dedicated infrastructure-based approaches. Ultimately, both have a role to play, depending on the application. ABI Research forecasts over 200,000 installations of infrastructure equipment by 2017, across Wi-Fi, Bluetooth, with over 800 million branded application downloads.
“Revenues will come from multiple sources, including advertising, infrastructure deployments/service fees and application management,” states Patrick Connolly, senior analyst at ABI Research. “However, analytics is the area best placed for initial uptake, representing the path of least resistance. Long term, advertising will play a major part, with in-store offers representing approximately 40% of revenues in 2017,” Connolly adds.
-----ABI Research
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