GenAI-Driven Attacks Require Changes to Application and Data Security Practices and User Monitoring End-user spending on security and risk management (SRM) in India is forecast to total $2.9 billion in 2024, an increase of 12.4% from 2023, according to a new forecast from Gartner, Inc. Indian organizations will continue to increase their security spending through 2024 due to legacy IT modernization using cloud technology, industry demand for digital platforms, updated regulatory environment, and continuous remote/hybrid work. “In 2024, chief information and security officers (CISOs) in India will prioritize their spending on SRM to improve organizational resilience and compliance,” said Shailendra Upadhyay , Sr Principal at Gartner. “With the introduction of stringent government measures mandating security breach reporting and digital data protection , CISOs are facing heightened responsibility in safeguarding critical assets against evolving cyber threats.” Gartner a...
Details
Published on Wednesday, 12 September 2012 16:45
Free apps will account for 89 percent of total downloads in 2012, according to Gartner. Worldwide mobile app store downloads will surpass 45.6 billion in 2012, with free downloads accounting for 40.1 billion and paid-for downloads totaling 5 billion "In terms of the apps that consumers are buying, 90 percent of the paid-for downloads cost less than $3 each," says Sandy Shen, research director at Gartner.
"Similar to free apps, lower-priced apps will drive the majority of downloads. Apps between 99 cents and $2.99 will account for 87.5 percent of paid-for downloads in 2012, and 96 percent by 2016." Gartner expects Apple's App Store to have more than 21 billion downloads in 2012, which is an increase of 74 percent over 2011 and indicates continued strong demand for mobile app content. "Apple's market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores," says Brian Blau, research director at Gartner.
"The number of apps available is driven by an increasing number of stores in the market today that include platform owners, device vendors, communication service providers (CSPs) and others who want to offer core mobile app services. These stores will see their combined share of total downloads increase, but demand for apps overall will still be dominated by Apple, Google and Microsoft."
Mobile App Store Downloads, Worldwide, 2010-2016 (Millions of Downloads)
2011
2012
2013
2014
2015
2016
Free Downloads
22,044
40,599
73,280
119,842
188,946
287,933
Paid-for Downloads
2,893
5,018
8,142
11,853
16,430
21,672
Total Downloads
24,936
45,617
81,422
131,695
205,376
309,606
Free Downloads %
88.4%
89.0%
90.0%
91.0%
92.0%
93.0%
Source: Gartner (September 2012)
Besides a few major app stores from global OS vendors (such as Apple's App Store, Google Play and Microsoft's Windows Phone Marketplace), there are also stores from third parties that attract users with their brands or take advantage of the lack of dominant players in some markets. "Amazon has appealed to users with its strong brand, global presence and a good selection of high-quality content while Facebook's recently launched App Center — supporting both mobile devices and desktops — will become a powerful competitor due to its strong brand and leading position in social networking and gaming," says Shen.
"In China, there is a boom market of independent Android stores, due to the lack of presence of Google Play and 'weak' stores from CSPs. We expect to see more new entrants to the market, aiming to deepen relationships with their customers and/or to capture some of this growth market." Using an in-app purchase business model is a more effective method of converting casual app users into paying customers and then retaining them with good user experience and continued product updates. This is a different approach from upfront payment where users pay and download, and can be disappointed by the experience and never come back. In-app purchasing opens the door to a recurring revenue stream for developers, but app performance and design will always be the most important factor when attracting new users and keeping them satisfied.
In-app purchases will drive 41 percent of the store revenue in 2016. While the market is moving toward free and low-priced apps, in-app purchases will drive downloads as well as app store revenue. The number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016, and its contribution to the store revenue will increase from 10 to 41 percent in the same period. "App stores should support in-app purchases as soon as possible as this offers a new path of monetization, and helps to attract developers as they attempt to extend an app's momentum by providing easy access to upgraded services and functionality," adds Blau.
----Gartner
Comments
Post a Comment