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Gartner Forecasts Security and Risk Management Spending in India to Grow 12% in 2024

  GenAI-Driven Attacks Require Changes to Application and Data Security Practices and User Monitoring End-user spending on security and risk management (SRM) in India is forecast to total $2.9 billion in 2024, an increase of 12.4% from 2023, according to a new forecast from Gartner, Inc. Indian organizations will continue to increase their security spending through 2024 due to legacy IT modernization using cloud technology, industry demand for digital platforms, updated regulatory environment, and continuous remote/hybrid work. “In 2024, chief information and security officers (CISOs) in India will prioritize their spending on SRM to improve organizational resilience and compliance,” said  Shailendra Upadhyay , Sr Principal at Gartner. “With the introduction of stringent government measures mandating security breach reporting and digital  data protection , CISOs are facing heightened responsibility in safeguarding critical assets against evolving cyber threats.” Gartner a...
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OTT Rental Revenue Boost


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Published on Sunday, 11 November 2012 06:58
The over-the-top (OTT) revenue will quadruple to $32 billion, up from the expected $8.2 billion in 2012, according to ABI research. Subscription services, like Netflix, have led the OTT markets the past couple of years, which has helped push the market toward growth. By 2014, however, OTT rentals are expected to surpass subscription revenues.



Practice director Sam Rosen comments: “Connected CE and mobile devices continue to push consumer behavior toward newer forms of media distribution like OTT and multiscreen services. Pay TV services will continue to thrive, by implementing multi screen services and supporting OTT content.”


In time, advertising, like OTT rentals, is expected to pick up momentum as ad dollars increasingly shift to the OTT market. Connected CE and mobile/portable devices in particular present additional consumer touch points and enable more creative ways to connect or interact with consumers. These devices are capturing more of our attention as many consumers claim to multitask while watching TV. Finding new ways to better engage consumers through OTT experiences, therefore, will prove increasingly important as consumers adopt new viewing behaviors.

Senior analyst Michael Inouye says: “While many consumers claim to use mobile and portable devices while watching TV, most of us are in actuality poor at multitasking. In many cases this means consumers are more acutely aware about the content on their portable device than the TV. While second screen advertising is not necessarily OTT content it does speak to the importance of targeting these connected devices that extend the reach of content beyond the TV.”


---ABI Research

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