Tech Leaders Prioritise CRM Skip to main content

Gartner Forecasts Security and Risk Management Spending in India to Grow 12% in 2024

  GenAI-Driven Attacks Require Changes to Application and Data Security Practices and User Monitoring End-user spending on security and risk management (SRM) in India is forecast to total $2.9 billion in 2024, an increase of 12.4% from 2023, according to a new forecast from Gartner, Inc. Indian organizations will continue to increase their security spending through 2024 due to legacy IT modernization using cloud technology, industry demand for digital platforms, updated regulatory environment, and continuous remote/hybrid work. “In 2024, chief information and security officers (CISOs) in India will prioritize their spending on SRM to improve organizational resilience and compliance,” said  Shailendra Upadhyay , Sr Principal at Gartner. “With the introduction of stringent government measures mandating security breach reporting and digital  data protection , CISOs are facing heightened responsibility in safeguarding critical assets against evolving cyber threats.” Gartner a...

Tech Leaders Prioritise CRM


Details
Published on Wednesday, 02 May 2012 07:07


CIOs ranked customer relationship management (CRM) as a major technology priority for 2012, according to market analyst Gartner. Gartner’s 2012 CEO survey also found CEOs cited CRM as their important area of investment over the next five years.





 “The focus on the customer is important for business leaders, despite times of continued economic uncertainty,” says Jim Davies, research director at Gartner.Effective leaders use technology to strengthen the customer experience. They see customers as the key factor in helping their business deliver growth and understand that a new strategy is needed to embrace social and media trends.” In 2012, CRM executives are faced with the challenge of taking ‘social’ more seriously — not as ‘just another channel,’ but as a whole new way of doing business.



Gartner predicts by 2014, refusing to communicate with customers via social channels will be as harmful to the relationship as ignoring their emails or phone calls is today. Service providers and end users indicate CRM services are shifting from a focus on point solution deployment centered on application suites, to a ‘customer experience’.



This brings together customer information, analytics, workflows, mobility and social CRM disciplines into multichannel access to capture the customer journey. The worldwide CRM software revenue reached US$12 billion in 2011 and it is forecast to grow 7 percent in 2012. According to Gartner, a growing percentage of this revenue is accrued through software as a service (SaaS) and cloud computing.



In 2011, SaaS accounted for 32 percent of the CRM software market and is expected to grow 16 percent in 2012. As competition intensifies, service providers will either have to grow their own CRM practice to incorporate cloud computing, social CRM, digital media and mobility – or they will have to form partnerships with specialist vendors.



Service providers that are still focusing on traditional on-premises CRM solutions today will gradually lose out to the competition during the next one to two years. The analyst suggests organisations view 2012 as a year to revisit their CRM strategy. The potentially disruptive impact of cloud, big data, social and mobile cannot be overlooked.

------Gartner

Comments

Popular posts from this blog

Mobile Phones Sales Plummet

Details Published on Thursday, 16 August 2012 06:34 Worldwide sales of mobile phones reached 419 million units in the second quarter of 2012, a 2.3 percent decline from the second quarter of 2011, according to Gartner. Smartphone sales accounted for 36.7 percent of total mobile phone sales and grew 42.7 percent in the second quarter of 2012. "Demand slowed further in the second quarter of 2012," says Anshul Gupta, principal research analyst at Gartner. "The challenging economic environment and users postponing upgrades to take advantage of high-profile device launches and promotions available later in the year slowed demand across markets. Demand of feature phones continued to decline, weakening the overall mobile phone market. "High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartpho...

Now facebook hit with international class action privacy suit

An Austrian privacy activist has launched a wide-reaching class action suit against Facebook Ireland for breaching European data protection law. Anyone outside of the US and Canada can join activist and law student Max Schrems' suit via the website fbclaim.com, since they will have signed up to Facebook's terms and conditions via the Dublin-based European subsidiary. That amounts to around 82 percent of all Facebook users. After being live for just one hour, the site has collected 100 participants. The suit is seeking damages of €500 ($537) per user, and injunctions to be levied on the company for the following breaches:     Failing to get "effective consent" for using data     Implementing a legally invalid data use policy     Tracking users online outside of Facebook via "Like" buttons     Using big data to monitor users     Failing to make Graph Search opt-in     The unauthorized passing of use...

Board Directors Prioritise IT

Details Published on Wednesday, 25 July 2012 07:25 Board directors are prioritizing customers, core competencies and competitive advantage, according to Gartner-Forbes 2012  survey. They are willing to invest in IT as a means to change the rules of competition. Also, they have IT as the highest priority for investment in 2012, tied with investments in sales. "Board directors clearly have a top priority to invest in IT and leverage IT for competitive advantage," says Jorge Lopez, vice president at Gartner. "These forward-looking attitudes are being made although more than half of the survey respondents replied they are preparing for a market recession. It underlines the fact that investments they plan to make are essential to growth and even survival, and they are willing to throw the investment gauntlet down now, rather than later." The priorities of the board directors are directly centered on customers, building better ways to drive the business forwa...